Corporate Universities - Where Employees Go Back to School at Work

Released on = July 22, 2007, 8:15 am

Press Release Author = KarlaJo Helms/ PostcardMania, Inc

Industry = Marketing

Press Release Summary = Many people continue their education at some point in their
life, but how many of them do so while at the office? And no, I\'m not talking about
technical training for machinery or other job-specific tasks, but about people
learning to do better at work, no matter what their job, and in their personal
lives.

Press Release Body = Clearwater, FL, July, 2007 At PCMU (PostcardMania University)
classes are in full swing. Only PCMU isn\'t a typical university; its students are
its employees. PostcardMania, directed CEO Joy Gendusa, is one company that has
joined the ranks that are all the rage-corporate universities.

PostcardMania University consists of two staff academies; one at its Corporate
Headquarters and another at its Manufacturing Facility. The academy curriculum is
based on the Hubbard Management System. The purpose for all students [employees] is
to get the chance to become more competent employees who are better equipped to do
their jobs and deal with customers. According to Gendusa, a nice byproduct seems to
be happier employees who are confident in their job security.

Jorge Flores, the Supervisor over PCMU, says in any given week about twenty
employees study in the academies. Amanda Ouellette, PostcardMania\'s Production
Services Manager, was one of the first students out of the 160 employees to enroll
at PCMU, and has found the study program beneficial - not just at work but in her
personal life. She has been taking advantage of the classes steadily since February
2006.

\"After doing the first course about how to study more effectively, I immediately
started working on getting my GED, which is a major accomplishment for me. The
training I\'ve done has also absolutely helped me on the job. I started out as a
Customer Service Representative and have been promoted up to Production Services
Manager. I think to be successful in a company you need to keep an open mind and
learn and continue to grow with the company and as a person,\" stated Amanda.

Likewise, in a small town of slightly more than seven thousand people in Montana,
PrintingForLess.com is reaping the rewards of its corporate training program. PFLU
consists of an intense ten-week, full-salary introductory training curriculum for
employees; and then nine additional weeks of on-the-job training.

Those who train at PFLU become Technical Service Representatives, the customers\'
main contact, dealing with everything from pre-press to sales. After graduating from
this program, employees can also study in the once-monthly training sessions about
various topics, or take up an independent subject that may help them at work such as
Adobe Photoshop.

Everyone at PrintingForLess.com, from students to executives, profits from PFLU\'s
curriculum making it a growing experience for all, including the customers.
Marketing Manager, Daniel Gaugler, says the company definitely benefits, and then
extends those benefits back to the employees.

\"[Our training program] is pretty rewarding as a company. There is increased
productivity-definitely. It\'s a double win: the company attracts great employees
because of the training program and the company retains great employees.\"

Brand Names Also Train

Corporate Universities (CUs) are a growing trend in companies. Corporate
Universities are anything from a pumped up training department to a degree granting
branch of major companies. Denise Hearn in her article \'Education in the Workplace:
An Examination of Corporate University Models\' cites these statistics: \"In 1993,
corporate universities existed in only 400 companies. In 2001, this number jumped to
2,000. This number is only expected to grow in the future. Although changes in the
economy may alter that growth to some extent, this trend is still receiving
attention from such companies as Walt Disney, Boeing, and Motorola.\"1

According to Global Learning Resources, Inc. (www.glresources.com) corporate
education has become a strategic function in the 21st century. They claim that in
the best organizations, education is no longer the first to be cut back in a
downturn. Rather, best-in-class corporate education is making a difference to the
bottom line.

Good corporate education has an impact on:
. Retention
. Capability
. Productivity

Many of the United States\' biggest companies and best-known names train their
employees to some degree. McDonald\'s offers higher salary to those who complete
training in their restaurants, with compensation directly related to the amount of
responsibility an employee can competently take on after completing various levels
of training.

Similarly, Checker\'s/Rally\'s, a fast-food chain based out of Tampa Florida, is very
dedicated to helping their employees master on-the-job techniques. Indeed part of
the mission statement declares \". to foster a culture where employees are
well-trained and well rewarded and franchisees are supported in their endeavors to
better the brand.\"

Clearly \"back to school\" programs aka Corporate Universities are going to continue
to grow in this country, to the benefit of all - including the economy. With the
benefits that these corporations are experiencing from having their own on-site
universities, they are eager to carry on their education-based employee programs
well into the future.


Web Site = http://www.postcardmania.com

Contact Details = PostcardMania, Inc.
404 S. Martin Luther King Jr. Ave.
Clearwater, FL 33756
Karla Jo Helms, VP Public Relations
800-628-1804 x 342
fax: 727-441-4704

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